![]() ![]() One assumes that CEO Mark Zuckerberg believes WhatsApp has the scale to have created a real degree of stickiness and hence be somewhat insulated from any potential customer revolt that might come from a move towards advertising on the platform. It also had the lofty ambition (if difficult form a revenue perspective) of not pushing advertising onto its users.įacebook hasn't yet commented about what this means for WhatsApp and, more importantly, how they're leverage those massive numbers to deliver value back to the company. But massive growth and a defensible position are two different things - WhatsApp had rivals, from Apple, Facebook and, to a lesser extent, Twitter. ![]() WhatsApp has grown massively since its inception - in the calendar year 2013 its users sent 18 billion messages and received 36 billion in return - a massive number that is fully three times the previous year's metrics. ![]()
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